Blog Nov 7, 2026

Brand24 alternative: a simpler option for keyword alerts

If you are looking for a Brand24 alternative, it helps to be clear about what you use it for. Brand24 is a broad media monitoring and social listening suite. Free Social Listening is much narrower: it watches Reddit and X for your keywords and sends you the posts that match.

That difference decides most of this comparison. Here is how the two line up, using the prices and limits each product publishes as of November 2026.

The short version

Choose Brand24 if you need sentiment, reach, reports for clients or leadership, and coverage across social, news, reviews and podcasts.

Choose Free Social Listening if you mainly want to know when someone on Reddit or X uses a phrase you care about, and you do not need analytics around it.

How they compare

Sources Brand24 lists Facebook, Instagram, X, Reddit, LinkedIn, YouTube, TikTok, news, blogs, reviews, newsletters and podcasts, among others. Its pricing page does not say which sources come with which plan. Free Social Listening covers every subreddit and public posts on X.
LinkedIn Brand24 lists LinkedIn as a source. Here, LinkedIn is coming soon.
Keywords Brand24 plans range from 3 keywords on Individual to 25 on Business. Free Social Listening has 50 on Starter and no limit on Pro.
Volume Brand24 plans also carry a monthly mention limit, from 2,000 to 100,000, and its FAQ says extra mentions can incur overage fees. Our plans list limits on keywords and scan cadence.
Update frequency Brand24 updates every 12 hours on Individual, hourly on Team, and in real time from Pro up. Free Social Listening checks every 6 hours on Starter and every hour on Pro.
Analysis Brand24 offers AI sentiment analysis on every plan, with AI insights and topics on higher plans, plus reach and competitor benchmarking. Free Social Listening is built around the posts themselves. You see the ones that use your keywords, with nothing trending or suggested.
Reports Brand24 lists PDF, Excel and PowerPoint reports. Free Social Listening keeps every match in your mention history and exports it to CSV.
Delivery Brand24 lists email notifications, Storm Alerts, and Slack and Microsoft Teams integrations. Free Social Listening sends a daily email, plus Slack or a webhook after every check on paid plans.

What it costs

Brand24 publishes these plans. Each shows the monthly price, then the price per month when billed yearly:

Individual $249, or $199 yearly. 3 keywords, 2,000 mentions a month, 1 user
Team $349, or $299 yearly. 7 keywords, 10,000 mentions a month, unlimited users
Pro $499, or $399 yearly. 12 keywords, 40,000 mentions a month, unlimited users
Business $699, or $599 yearly. 25 keywords, 100,000 mentions a month, unlimited users
Enterprise From $1,499 a month, billed yearly

Free Social Listening has two published plans, and a custom Enterprise plan:

Starter $49 a month, plus any applicable tax. 50 keywords, 6-hour scans
Pro $99 a month, plus any applicable tax. Unlimited keywords, hourly scans

The price gap is real, but the products are not doing the same job. Brand24’s price covers many more sources and an analytics suite. We cover Reddit and X and the keywords you choose, and the price is sized to that.

How the trials differ

Brand24 offers a 14-day trial with no card required.

Free Social Listening has a 7-day trial and requires a card. You choose Starter or Pro, and you pay $49 or $99 a month, plus any applicable tax, unless you cancel at least 30 minutes before the trial ends. On either plan, the trial includes 50 keywords, 6-hour scans, Reddit and X.

If you cancel, you move to the free plan: Reddit or X, 3 keywords, a daily scan and email alerts. The pricing page has the full terms.

Who Brand24 suits better

PR and communications teams. Reach, sentiment and media coverage are the work, and Brand24 is built around them.
Agencies. Reports you can hand to a client matter more than a list of posts.
Consumer brands. Instagram, TikTok, Facebook and review sites are in its source list and not in ours.
Anyone who needs LinkedIn today. It is coming soon here.
Teams that need real-time updates. Brand24 offers them from its Pro plan.

B2B teams looking for buying signals. If your buyers ask questions on Reddit and X, a short list of intent phrases may be all you need.
Teams with a long list of phrases. Starter watches 50 keywords, and Pro has no keyword limit.
People who want a quiet inbox. You see posts that use a keyword you chose, each with the author, the quote and a link to the thread.
Small teams that want a short setup. You sign up and add your keywords. There is no demo or onboarding call.

How to decide

Look at what you opened in your monitoring tool last month. If you used sentiment charts, reach numbers or client reports, a keyword tool will leave a gap, and Brand24 is the better fit. If you only read the mentions and clicked through to reply, you may not need the rest.

We also compare ourselves with Syften, which is closer to us in scope. If you are new to the idea, start with what keyword listening is.